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Tired of manually adding quotes, brackets, and plus signs to your keyword lists? Our Keyword Match Types Generator is designed to save you time and eliminate formatting errors. Simply paste your list of keywords, and our tool will instantly generate the correct syntax for Broad Match Modified, Phrase Match, and Exact Match, ready for you to copy and paste directly into your Google Ads or Microsoft Ads campaigns.
Keyword match types are rules that tell search engines how closely a user's search query must match your keyword to trigger your ad. Choosing the right match types is crucial for controlling your budget, improving click-through rates (CTR), and reaching the right audience.
This is the default match type. Your ads can show for searches that include misspellings, synonyms, related searches, and other relevant variations. While it offers the widest reach, it can also lead to irrelevant clicks and wasted ad spend if not managed carefully.
Example: Keyword `women's hats` could trigger ads for "buy ladies hats" or "winter scarves for women".
Your ads show for searches that include the meaning of your keyword. This offers a balance between the wide reach of broad match and the tight control of exact match. The user's search must include the words in your keyword in the same order, but can have other words before or after.
Example: Keyword `"running shoes"` can show for "best running shoes for sale" but not for "shoes for running".
This is the most restrictive match type. Your ads will only show for searches that have the same meaning or intent as your keyword. This gives you the most control over who sees your ad and typically results in higher CTR.
Example: Keyword `[men's boots]` can show for "boots for men" but not for "men's hiking boots".
While now phased out and merged into Phrase Match by Google, this type required that specific words (marked with a +) must be present in the search query, in any order. Our tool still generates this for advertisers managing legacy campaigns or using other platforms.